Here’s a great Thursday morning read about taking the rap for the way your company operates. Seth Godin points out each employee at a company is the brand. It’s sort of like when you walk past a restaurant and the chefs are kicking smokes outside. There’s nothing really wrong with that per say, but when they start wolf whistling at women and cussing like sailors, that gives their restaurant a bad rap. Everything is relative and every action reflects back onto your company and the people you work with.